senses

Today I am going to share the power of sensuous language as a sales technique.

But before you put on your leather boots and dust off the whip, I should stress that I am NOT referring to erotica. We will save that for another time.

What I am about to tell you should make sense… in fact, it should make use of all of your senses.

I am talking about using the five senses to paint a vivid and bright picture in the mind of your customer. This will grab their attention, build rapport, and get them actively engaged in your pitch.

Example:
Exhaust fumes breathed through her hotel window. She rose with a cough and dragged herself out of lemon-scented blankets. The city’s air was musty and an unfamiliar place to her. A few rooms away the office girls prepared the first batch of coffee. The aroma of coffee beans clashed with the putrid stench of garbage cans. A mixture of bleach and water, sprayed from the street cleaner, sharply ascended into a smoggy sky.

See if you can slip a few sensuous words and descriptions into your next sales pitch.