abc

Which of these statements would you say is the most powerful?

a) Lose Loads of Pounds With Some Diet Techniques

b) Lose Tons of Weight This Year With Our techniques

c) Lose 20lbs in just 28 days with our fat-blaster pro 28 day program

Did you choose option C?

You would not be alone. The vast majority of people would also choose option C.

The reason for this is simple: Specific information is more powerful!

Also, and this is hugely powerful… It is more believable.

You see, “lose 20lbs in just 28 days” is so specific that it sounds like the results of a study or experiment. Whereas the others just sound like bold claims and estimates.

This is a great way to build instant authority, excitement and believability.

However, here is a pitfall you need to avoid with specificity… do not use it with jargon that could confuse your clients. e.g “CPU Processor of 2.4mhz and 2 gig of D-ram”

If people cannot understand something then they will be confused and this distraction will have a negative effect on your pitch.