Natural Born Sellers - Are You a Natural Born Seller?
Posted by The Salesman on 31 Dec 2007 at 11:56 am | Tagged as: Uncategorized
Are you a natural born seller?
This is a question we get asked a lot, are sales experts born or made? And what makes a good sales person? So let’s look at the three main qualities that any natural born seller will have in his or her armoury:
Effort
In today’s society “effort” is often a word we brush to one side. We are constantly bombarded with adverts which claim to show us how we can lose weight with zero effort, and how we can get rich in just 3 minutes.
In the real world, and the world of the seller, there is one road and one road only to success in any field: Effort.
There are no secret shortcuts, success in selling will come from the extra effort you are willing to put in, and the work ethic you use. If you combine sustained effort over sustained time then you will be on your way to being seen as a natural born seller… but of course, you will know the secret… effort.
Patience
We now live in a world where we can get almost anything quickly. If you want a product, you simply go online and it can be delivered that same day. We are very much in a world of instant gratification, and whilst there are many benefits to this, there is one major downside….
We have lost patience.
If you want to be seen as a natural born seller, then you will need patience. Think of a sale like a seed. You cannot plant a seed and be eating the fruit the next day, it takes time and attention.
Passion
The word “passion” is thrown around a lot these days, but in sales you can get passion in a variety of ways. The easiest and often most effective way is to be passionate about your product. Really analyse your product, what makes it great? What are customers saying about it? Soak up as much info about your product as possible, and you will gain both the confidence and the passion to excel.
There we go, you are now on your way to becoming a natural born seller.
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Looks like the show will be great viewing!
I’m sure they’ll be the good, the bad and the damn right ugly of sales techniques used!
For me PASSION is the most important in your blog above. If you don’t believe in what you sell and want to jump out of bed each day to sell it then you’re fried!
Sean
Great viewing it was indeed.
I enjoyed it thoroughly although it was a little like a “poor man’s apprentice”
Scott and Thea didn’t come out all that well.
Anna-Marie was never mentioned once! That must mean that she wins it!
Dan - good guy - hope he does well!
Sean
As the ‘Godfather of British Salesmanship’ it is my duty to comment on this new so called reality show Natural Born Sellers (ITV 1, 9pm Thursday 02 October 2008). The programme makers very sadly are clearly out of date with modern day salesmanship and I am really surprised that Mr Cauldwell, who built such a successful business, should be associated with such old-fashioned sales practice.
So, my thoughts are based on the good, the bad and the ugly.
The good was the comment made by the store manager that he would not employ any of these sales people. The only other good point was that the winner did show some semblance of integrity.
The bad – modern day professional selling is built upon having sound product knowledge, this little band of jumped up, self-opinionated, brash, pushy so called sales people don’t understand that the modern day professional seller can only sell what they believe in, and modern day selling is really all about repeat business where the customer, thank goodness, is protected and allowed to change their mind. The telesales manager actually believing he could go out and sell in a completely different environment just demonstrates what any experienced business person knows – telesales is completely different from face to face selling.
The ugly was the sales person out in the car park trying to get members of the public to go into the store, in other words attempting to get people to buy things that they don’t really want or need.
All in all I would employ the winner of last night’s programme, but the rest ought to stick to their product where apparently they have had some modicum of success. Let’s hope the next programme doesn’t encourage these outdated sales practices that have no relevance in the modern business world.
Well done Richard! I was wondering when someone would pick up on the basic fact of successful selling, the sales person has to belive in what they are selling!the product or service has to something the customer needs or would benefit from. The sales person has to know his product, and then use his skills to make the deal.
We tried in the short time we had with the contestents to get them to follow our mantra and the two or three that were switched on enough to grasp this and swot up on there product packs did very well.
I agree Danny was good and at first thouht he would be a good sales leader for us,and I’m sure for a sort time he would be! Look out for Anna Marie almost invisable on the first show but inpressed use the most.