Welcome to our guide to making a sale

Today we are going to discuss appearance.

Have you ever heard the phrase “perception is eveything“?

Well it is true!

People are never going to get to spend enough time with you during a sale to really get to know you, so they are going to go off their perception of who you are as a person. This will affect whether they trust you, like you, and are willing to buy from you.

So how do we give a good appearance?

Well, the easiest and often most overlooked method is your appearance.

It may sounds shallow, but people will judge you based on your appearance. I mean, we all do it, every time we go to a bar, or out in public, we use appearance as a guiding tool.

So there are three quick fixes to have you looking like a slickster in no time at all:

1) Dress well - This is an obvious one, but you would be amazed at how many people don’t so simple things like wear a suit or polish their shoes.

2) Groom properly - You may wish to look like Tom Hanks in the Castaway movies during your time off, but at work you should look presentable and well groomed.


3) Walk with confidence - Some people walk like their pet dog has just been shot through the head with a crossbow. If you don’t project confidence then the customers may think you are a bed wetter, and frankly, bed wetters are not good sales people. Ok, probably not the best, or visually appealing example, but you get the message.