Have you ever heard the famous movie quote: “You had me at hello“?

You haven’t heard it before?

Ok, grab some tissues, this is going to be emotional:

Jerry Maguire: I love you. You… complete me.
Dorothy: Shut up. Just shut up. You had me at “hello.”

Many see this as a piece of cinematic history, but as a sales guru, I see it as a sales example.

You see, Jerry Maguire was about to go into some rant about how much he loved Dorothy, but she was already sold, and she probably just wanted a nice snog.

This is something that happens a lot in sales… no, not juicy snogs… I mean not knowing when to stop and close the deal.

It may be tempting to give your 45 minute demo and presentation every time, but you could save valuable time by knowing when to stop and focus on closing the sale.

So often I see customers showing a genuine and forceful interest in the product, but the sales person continues to blabber on about how many suction nosels the product has.

This can lose you the sale, but even worse, it can lose you a longterm customer.