Welcome to our sales training guide. Today we are going to take a sneak peak at EGO.

One of the most important qualities a sales person can have is confidence… but one of the worst is a huge ego.

If you have the dollar signs in your eyes when you are with a client, they may suspect that you are more interested in your financial needs than them.

This may be the truth, but if the customer knows this then they will take their business elsewhere.

There is no magic trick to overcome this, but you should mentally focus on the main customer’s needs prior to starting your pitch.

It is that simple!